Starbucks in China Coursework Example | Topics and Well Written Essays - 7500 words

Starbucks in China - Coursework Example How this coffee shop at the neighborhood did invade and changed the lifestyle of many It is a sort of colonization. I call it Starbuckzation. Starbucks has been around since 1971. According to Starbucks Coffee Company (2007) history, it started by selling roasted coffee beans in Seattle's Pike Place Market bearing the name of Starbucks Coffee, Tea and Spices. It was in 1981 when this coffee shop caught the attention of plastics salesman Howard Schultz (Wilson, 2005); Schultz is now the Chairman of Starbucks Coffee Company. But it was never easy for him to turn the business into an international giant that it is now. In 1982, Schultz was hired as Starbucks' head of marketing; shortly thereafter he was sent to Italy for an international house ware show It is where he got the idea of turning Starbucks into an espresso bar (Wilson, 2005). But things did not immediately come his way. The opportunity came in 1987 when Starbucks was up for sale; Schultz was able to raise the money, remade the establishment, and started history in the coffee industry. Today, Starbucks has 6,281 company-operated stores and 3,533 licensed stores in 50 states of US plus the District of Colombia It has also established coffee houses in 39 countries outside US (Starbucks, 2007). It is not quite surprising though that Starbucks is a success in the United States of America since a cupful of steaming coffee has almost become a necessity to every American. What is more amazing is its success in Asia particularly in China that can be considered, by far, as Starbucks' largest market outside North America. Traditionally, Chinese are fond with tea, which they say has healthy benefits. How come that a tea-drinking country could easily shift to coffee Starbucks started its operation in China in the late '90s. The company began with a store in Taiwan in March 1998, spread in Mainland China at the China World Trade Building in Beijing in January 1999, then in Hong Kong in May 2000, and Macau in August 2002; to date, there are almost 500 stores all over China (Starbucks China, 2007). Has China really fell under Starbuckzation It could be so. However, Starbucks' phenomenal success in China has not been copied in Australia. Since its first store was established at Sydney's CBD in July 2000, Starbucks has set-up only 50 stores in Sydney, Brisbane, the Gold Coast, the Sunshine Coast, Canberra, and Melbourne today (Starbucks Australia, 2007). It could be attributed to a number of cafes in Australia. Geographical and social settings also contribute to this aspect. 1. Efficiency Among the keys to attain success in any field is efficiency. In Starbucks' case, it is the coffee house's capability to deliver the goods regardless of its customers' race or creed. There is a cup of flavorful coffee that will suit the discriminating taste buds of everyone. It has a blend from various regions; coffees are blended depending on the flavors that characterize a certain country. There is Colombia Nario Supremo, Guatemala Antiqua, Arabian Mocha Sanani, Komodo Dragon Blend, and Sumatra, to name a few. Apart from coffee, Starbucks also offer tasty cakes and pastries. There is also a variety of

Protection of Human Rights Essay Example | Topics and Well Written Essays - 4000 words

Protection of Human Rights - Essay Example Towards this direction it is supported that 'Britain has one of the worst human rights records in Europe and faces investigation over its failure to comply with a series of European court rulings'1. On the other hand, the recognition of human rights in Britain has been often related with specific sectors of the society, like the health sector. In this context, it has been noticed that 'there was much speculation about the potential impact of the Human Rights Act 1998 on established principles of health care practice; now the statute has been "bedded in", predictions that existing good practice would not fall foul of the legislation provided it was demonstrable, have proved to be broadly accurate'2. As it will be explained below, the Human Rights Act 1998 has been extensively transformed through a series of laws that have been published since 1998 (i.e. ... rights in England: 'human rights remain at the heart of the foreign policy agenda and the UK works through international forums and bilateral relationships to spread the values of human rights, civil liberties and democracy'3. This paper will evaluate the development of English law on human rights in comparison with the international law on the specific issue (with a special reference to USA and Australia). In this context, the EU laws and the laws of countries within the international community, like USA and Australia, are going to be examined in order to identify the main elements of human rights law as they are highlighted and respected by countries internationally. The potential conflict among existed legislation will be also discussed (if identified) and appropriate courses of action are going to be suggested. Chapter One In order to understand the criteria used by legislators around the world (including UK) in order to develop the various provisions regulated the human rights we should refer primarily to all aspects of human rights as a concept of significant importance for both governments and public within the international community. In this context, it is stated that human rights can be characterized as 'basic moral guarantees that people in all countries and cultures allegedly have simply because they are people'4. On the other hand, it is supported that 'the term 'human rights' has mainly positive associations (with liberty, security, freedom of expression etc) but there is little understanding of the application of human rights / the HRA to normal life / public service delivery'5. In accordance with the above definitions, human rights should be extensively protected by the law because they are the rights that guarantee the development (personal, social